Revuelta viral contra Amazon

Jackie Huba hace una excelente anatomía de la revuelta que le están armando a Amazon por su decisión de eliminar el "rankin" de ventas de libros con contenido adulto de su página.

Todo inició ayer domingo con el "poust" de un bloguero, y en sólo 24 horas se ha dado todo esto:

• "Twitter. Users begin using the hastag #AmazonFAIL. It was the number-one trending topic on Twitter search all day. After an Amazon spokesperson told CNET news that the de-ranking was "a glitch in our system and is being fixed," Twitterers responded with a new hashtage: #glitchmyass.

• Blogs. Over 5,000 blog posts about the news. It was the top story on the widely read Techmeme.

• Facebook. The AmazonFail Group launched, quickly gathering 1,200 members out of the gate.

• Online petitions. Online petitions sprang up protesting the "adult" policy. One gathered more than 9,000 signatures in a few hours' time.

• Google bomb. A blogger launched a campaign to redefine "Amazon rank" on Google. It's working. This page is #2 in the search rankings.

• Hacking. Protesters started tagging the de-ranked books on Amazon site with #AmazonFAIL. At last count, 882 books were tagged.

• Logos. People created logos for the protest.

• Merchandise. #glitchmyass boxer shorts, t-shirts and other apparel are for sale!

• Complaint templates. Customers wanting to complain and who need writing help can use this pre-crafted complaint letter.

• Boycotts. Customers on Twitter and blogs are talking boycott".

Por si a alguien le queda duda del poder de organización que Internet le da a la gente...

Ojalá en México fuéramos así y lo utilizáramos para obligar a mejorar a nuestros funcionarios públicos y a nuestras empresas ¡¿quién dice yo!?

Vía Church of the customer

PD #glitchmyass, jajaja