El poder del consumidor, cortesía de Seth

"What happens when we organize? Most power occurs because one side is better organized than the other. Labor is usually less well organized than management... customers are always less well organized than producers. The internet promises to change that... if customers organized and ten people said something or a hundred people said something... boom, new rules. The system doesn't know what to do with a movement." (Seth Godin)

Si no, pregúntenle a la gente de Vin & Spirit (Vodka Absolut) y de Terán, por su campaña en México de "In an Absolut World". Recordar lo que pasó aquí, aquí y aquí.

PD ¿Será que algún día Seth deje de derramar sabiduría?